My story
I came to SEO from business, not from code. After a Bachelor's in Business Administration and a Master's in International Management in Barcelona, I led an online experiences marketplace in Colombia, where I learned that organic search was the channel that paid the bills.
Since 2021 I have worked as a freelance SEO and performance marketer, and since 2024 inside US companies and agencies: luxury real estate, a multi-site business group, an Inc. 5000 automotive agency and a network of 18 e-commerce stores. That mix taught me two things agencies care about: how to fix technical problems at scale, and how to explain the work so a client renews.
White Label SEO LATAM is how I offer that experience to agencies. You sell and own the relationship. I do the work quietly, under your brand.
Experience
- 2025 to present
Technical SEO for 600+ US car dealerships
Indexation, schema, Google Business Profile, content and AI search optimization inside an Inc. 5000 automotive marketing agency.
- 2026 to present
SEO supervisor for 18 US e-commerce stores
More than 3 million products, category architecture and product SEO, leading a team of four SEO specialists.
- 2025 to 2026
SEO Manager for a US business group
Five websites and 50,000+ landing pages with programmatic and semantic SEO, plus automations with n8n and Claude Code. Organic traffic doubled and leads grew 30% in four months.
- 2024 to 2025
SEO for luxury real estate and hospitality
Semantic SEO and conversion rate optimization for a villa rental brand.
- 2021 to present
Freelance SEO and performance marketing
Tourism, healthcare and local government clients. Google Ads lead generation held at a $10 CPL while competitors paid $50 to $75.
- 2020 to 2023
Platform leader, experiences marketplace
Partnerships, bookings, content and UX for a Colombian travel platform.
Employer and client names are withheld on this site. The same discretion applies to your agency and your clients.
How I work
- Senior hands only. I do the work myself. No junior team hidden behind a senior sales call.
- White-hat SEO. Everything follows Google Search Essentials. No private blog networks, no bought reviews, no cloaking.
- Documented and repeatable. Every task is logged with what changed, where and why, so your team can take over at any time.
- Plain-English reporting. Reports explain business impact first and SEO metrics second.
- AI-assisted, human-reviewed. I use AI tools to move faster, and I review every deliverable before it reaches you.
My commitments to your agency
These commitments are part of every engagement and are written into the terms of service and the NDA we sign.
Confidentiality and NDA
A mutual NDA is signed before any access is shared. Your clients, data and pricing stay private.
No client poaching
I never pitch or accept work from your clients, during our work and for 12 months after it ends.
You own the work
All deliverables become your agency's property once the related invoice is paid.
Secure access
Least-privilege logins with 2FA, never shared with third parties, removed the day we stop.
One month notice to cancel
Plans are month to month. Either side can cancel with 30 days written notice, with no penalty.
Transparent billing
Fixed monthly prices in USD, invoiced in advance. No setup fees or hidden costs.
24-hour replies
Messages answered within one business day, and urgent issues the same day.
Honest forecasts
No guaranteed rankings. Nobody controls Google, and I will not promise what I cannot deliver.
Credentials and tools
Education
- Master's in International Management, EAE Business School, Barcelona
- Bachelor's in Business Administration, Universidad Autónoma de Manizales
Certifications
Daily tools
Hours, languages and payments
- Time zone: Colombia, UTC-5 all year. That matches US Central in winter and US Eastern in summer.
- Availability: Monday to Friday, during US business hours.
- Languages: English and Spanish, spoken and written.
- Channels: Slack, email, WhatsApp, Google Meet or Zoom.
- Payments: invoices in USD, paid by wire transfer, Global66 or PayPal.
Find me on LinkedIn, Upwork and my portfolio. Questions about working together are answered in the FAQ.