What is white label SEO consulting?
White label SEO consulting gives your agency access to a senior SEO strategist who works behind your brand: in proposals, on client calls as part of your team, and in the plans your account managers present.
Many agencies have people who can execute SEO tasks but nobody who can decide what matters most, explain a traffic drop to an angry client or build a credible plan for a new pitch. That is the gap consulting fills. You get strategic direction when you need it, without the cost of a full-time head of SEO.
What's included
90-day roadmaps
A prioritized plan per client with tasks, owners, effort and expected impact.
Pitch and proposal support
Audits, opportunity analysis and plans that help you win new SEO clients.
Account rescues
Diagnosis of traffic drops, penalties, migrations gone wrong and unhappy clients.
Team guidance
Reviews of your team's work, checklists, processes and training sessions.
Client calls under your brand
I join strategy calls as part of your team, with your agency email.
AI search strategy
How AI Overviews and chatbots affect each client, and what to do about it.
KPI and reporting design
Dashboards and metrics that show business value, not just rankings.
Automation advice
Where n8n, Claude and scripts can save your team hours every month.
Who it is for
- Agencies without a senior SEO lead, or whose lead is at capacity.
- Agencies pitching larger or more technical SEO accounts.
- Accounts with sudden traffic drops, penalties or failed migrations.
- Agency owners who want to build a repeatable SEO process for their team.
How it works
- 01
Intro call
What you need: a pitch, a rescue, a roadmap or ongoing advice.
- 02
Scope and hours
A fixed project or a block of hours, agreed in writing.
- 03
Analysis and plan
Audit, data review and a clear written plan in your template.
- 04
Follow-up
Calls with your team or your client, and adjustments as results come in.
Roadmaps are usually delivered in 5 to 7 business days. Urgent rescues start within one business day.
Pricing
Hourly for flexible advice, or a fixed price for defined projects.
SEO strategy roadmap
from $60090-day plan with priorities, owners and KPIs, in your template.
Consulting hours
$25 / hourCalls, reviews and ad hoc advice, with weekly time logs.
20-hour block
$500Dedicated capacity for a month, pause or stop with one month notice.
Pitch audit
from $450Audit and opportunity analysis to support a new client proposal.
Strategy and monthly reviews are included in every monthly plan, with bi-weekly calls in the Scale plan. See all plans.
Real experience behind this service
I combine SEO execution with business training: a Master's in International Management from EAE Business School and a Bachelor's in Business Administration. That helps me talk about SEO in terms of leads, revenue and margins, which is what clients and agency owners care about.
Today I supervise a team of four SEO specialists across 18 e-commerce stores, and previously led SEO for a US business group with five websites. I have presented plans, explained traffic drops and defended budgets with clients many times, and I bring that experience to your accounts.
Tools I use
Situations where agencies call me
A sudden traffic drop
After a core update, a migration or a tracking change. I separate real losses from measurement issues and find the cause.
A big pitch next week
You need an audit and a plan that shows you understand the prospect's site better than the competition.
A client about to cancel
The client does not see results. I review the work, explain what happened and build a recovery plan your team can present.
A junior team without direction
Your team executes tasks but needs priorities, checklists and reviews from someone senior.
A new service line
You want to add local SEO, e-commerce SEO or AEO/GEO and need a process, pricing and deliverables.
How white label delivery works
Everything I deliver for this service follows the same white label rules, written into the terms of service and a mutual NDA signed before any access is shared:
- Your brand only. Reports, audits and documents use your template and logo. My name never appears.
- No client contact. I only speak with your clients if you ask me to join a call as part of your team.
- No poaching. I never offer services to your clients, during our work or for 12 months after it ends.
- Your time zone. Colombia is on UTC-5, so your team gets same-day answers during US business hours.
- Simple terms. Month to month, one month notice to cancel, payments by wire transfer, Global66 or PayPal.
Frequently asked questions
How is consulting different from the monthly plans?
Monthly plans are mostly execution. Consulting is strategy and decisions: roadmaps, reviews, pitches and rescues, which your team or I then execute.
Can you join calls with our clients?
Yes, as a member of your team, using your agency email and signature, and never mentioning my own brand.
Can you help us win a new client?
Yes. I prepare a pitch audit and opportunity analysis in your template, so your proposal shows real data and a credible plan.
Do you train our team?
Yes. I run sessions on technical SEO, local SEO, AEO/GEO and reporting, and build checklists your team can reuse.
How are consulting hours billed?
At $25 per hour with weekly time logs, or as 20-hour blocks for $500.
What if the client is about to cancel?
That is often when I help most. I diagnose what happened, explain it in plain language and build a recovery plan your team can present.
Related white label services
Sources and further reading: Google: Do you need an SEO? and Google Search Essentials.