What are white label AEO and GEO?
AEO (answer engine optimization) and GEO (generative engine optimization) prepare a brand to be understood, quoted and recommended by AI search tools. White label AEO and GEO is that work done by a specialist and sold by your agency under its own brand.
AEO focuses on direct answers: clear question-and-answer content, featured snippets and voice results. GEO focuses on generative systems like Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, which summarize several sources and mention only a few brands. Both build on solid SEO, and add three things: a clear entity (who the business is, what it does and where), content structured so a model can extract facts, and trust signals the systems can verify across the web.
What's included
AI visibility audit
How ChatGPT, Perplexity, Gemini and AI Overviews describe the brand today, for a set of priority prompts.
Entity optimization
Consistent brand facts across the site, Google Business Profile, directories, social profiles and knowledge sources.
Answer-ready content
Service pages and FAQs rewritten with direct answers, facts, comparisons and clear structure.
Schema for AI
Organization, Service, Product, FAQ, Person and sameAs links that make the entity machine-readable.
AI crawler access
robots.txt and CDN rules reviewed so AI search crawlers can read the content.
Citation building
Mentions on sources AI tools rely on: reviews, industry directories, comparisons and digital PR.
llms.txt and summaries
Plain-text summaries of the business that are easy for language models to parse.
AI mention tracking
Monthly tracking of brand mentions and citations across AI answers, reported under your brand.
Who it is for
- Agencies whose clients ask why competitors appear in ChatGPT or AI Overviews and they do not.
- Brands in considered purchases (healthcare, legal, B2B, automotive, SaaS) where buyers research with AI.
- Agencies that want a new, higher-margin service line without hiring an AI search specialist.
- Clients with strong SEO who now see fewer clicks because answers appear directly in search.
How it works
- 01
Baseline
I test a set of priority prompts across AI tools and record who is mentioned and cited.
- 02
Entity and content gaps
I compare the brand's facts, content and sources against the brands AI tools already cite.
- 03
Optimization
Schema, content restructuring, FAQs, entity consistency and crawler access.
- 04
Citations and tracking
Mentions on trusted sources and a monthly AI visibility report in your brand.
The AI visibility audit takes about 5 business days. Changes in AI answers usually appear over several weeks as systems recrawl and refresh their sources.
Pricing
Start with an audit, then add monthly monitoring or include it in a plan.
AEO and GEO visibility audit
from $400Priority prompts across ChatGPT, Perplexity, Gemini and AI Overviews, with a gap analysis.
AEO and GEO monitoring
$300 / moMonthly tracking and improvement of brand mentions in AI answers.
Answer-ready page rewrite
$90Service or FAQ page restructured for direct answers and extraction.
Schema for AI
from $300Entity-level JSON-LD with sameAs links and validation.
AEO and GEO optimization is included in the Growth plan, and AI brand mention tracking in the Scale plan. See all plans.
Real experience behind this service
At an Inc. 5000 automotive agency I build GEO and AEO content systems for US dealerships: service and inventory pages structured for direct answers, FAQ blocks, schema and entity consistency across Google Business Profile and the website, so dealers show up when shoppers ask AI tools for recommendations.
I also use Claude and automation tools daily, which helps me understand how language models read, summarize and choose sources. This site itself is built the same way: clear entities, connected schema, an llms.txt file and open access for AI crawlers.
Tools I use
Why brands are missing from AI answers
An unclear entity
The website, Google Business Profile and directories describe the business differently, so AI tools are not sure what it does or where. I align those facts everywhere.
Content without direct answers
Long introductions and vague claims are hard to quote. I add short, factual answers, lists and comparisons near the top of each page.
No third-party mentions
AI tools prefer brands that other trusted sources talk about. I find the review sites, directories and comparison articles that matter in each niche.
Blocked AI crawlers
CDN bot protection often blocks AI search crawlers by default. I review the rules so answer engines can read the content the client wants them to see.
Missing structured data
Without Organization, Service and FAQ schema connected by sameAs links, machines have to guess. I make the key facts explicit.
How white label delivery works
Everything I deliver for this service follows the same white label rules, written into the terms of service and a mutual NDA signed before any access is shared:
- Your brand only. Reports, audits and documents use your template and logo. My name never appears.
- No client contact. I only speak with your clients if you ask me to join a call as part of your team.
- No poaching. I never offer services to your clients, during our work or for 12 months after it ends.
- Your time zone. Colombia is on UTC-5, so your team gets same-day answers during US business hours.
- Simple terms. Month to month, one month notice to cancel, payments by wire transfer, Global66 or PayPal.
Frequently asked questions
What is the difference between AEO and GEO?
AEO optimizes content to be the direct answer to a question, for example in featured snippets and voice search. GEO optimizes a brand to be mentioned and cited by generative AI tools like AI Overviews, ChatGPT and Perplexity. In practice they overlap and are done together.
Does AEO or GEO replace SEO?
No. AI tools rely heavily on pages that already rank and on trusted sources. GEO builds on SEO and adds entity, structure and citation work.
Can you guarantee my client will appear in ChatGPT?
No one can. AI answers change constantly and vary by user. I commit to the work and to transparent tracking of mentions over time.
How do you measure AI visibility?
I track a fixed set of priority prompts every month and record whether the brand is mentioned, cited or recommended, plus AI referral traffic in GA4.
Can I resell AEO and GEO under my brand?
Yes. All audits and reports are delivered in your template, and I never contact your clients.
Should we allow AI crawlers on our client's site?
In most cases, yes for search and answer crawlers, since blocking them removes the brand from AI answers. The decision depends on the client's content policy, and I document the trade-offs.
Related white label services
Sources and further reading: Google: AI features and your website, Creating helpful, reliable, people-first content and the llms.txt proposal.